If you have a specific issue that has arisen but it has neither the scale nor the budget to merit conventional research, then this approach enables you to get consumer feedback at an affordable price and in a quick turnaround time.
In the third week of every month we convene three mini-group discussions, with an open brief and the opportunity for up to three clients to book this space.
The standard sample comprises mums across a spread of family lifestages:
It works like this ...
- children 11 and under
- children 11+
- children of all ages
(but we will be flexible to meet specific criteria wherever possible)
Clients commission Qualibus on a range of briefs such as...
- the groups are conducted in homes inside the M25
- you book a slot in each of 2 or 3 of these sessions
- we take a brief over the phone or by email one week prior to the sessions, give topline results by phone the day after fieldwork, and then send a summary via email or fax for the following Monday.
If you would like to know more about Qualibus, contact:
- ad communication checks
- attitude taps on topical issues
- embryonic npd concepts
- product taste checks
- pack developments
Joel Conway on +44 (0) 20 7837 7700