A strong qualitative offer lies at the heart of rdsi
At its inception rdsi was founded around a talented and committed team of qualitative researchers. Over 20 years on the team has grown to 20 qualitative researchers, with talent and commitment still at our core

What we stand for:
  • A real depth of qualitative insight that will drive our clients business
  • A high level of client servicing
  • A commitment to work with our clients overall marketing objectives front of mind
  • Research that brings consumers into the marketing process and brings them to life for marketing teams
  • And a commitment to producing work that helps clients refresh their relationship with their brands and their consumers
How we are different:
  • We ensure teamwork and senior involvement across all stages of projects We know that other agencies use juniors to do the donkey work with seniors taking a starring role in meetings. We work differently with our more senior team fully involved with fieldwork, sharing all analysis and development of the debrief
  • We also believe that two heads are better than one giving more rounded and developed findings for clients
    We consider this an investment: hands on approach to developing young talent whilst respecting our client’s need for the best in research
  • We run regular self funded research into key consumer issues that we share with our clients. This ensures that our team are one step ahead in understanding what really makes consumers tick
Offices in London and Leeds

We have offices located in the South (London) and the North (Leeds), using the two bases to provide the right mix for each client and each project: sometimes developing a close, local relationship with clients, sometimes bringing the most appropriate team together across units

If you would like to know more about UK Qualitative Research at rdsi, please contact:
Andrew Burns on +44 (0) 113 243 7949
Hannah Davidson +44 (0) 113 243 7949

Joel Conway +44 (0) 207 837 7700


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