"Having worked with RDSi across a number of projects they have not only delivered valuable insights, but wholeheartedly grasped an understanding of our business and markets in order that research output is both meaningful and commercial."

Arlene Livingstone, Uniq Prepared Foods

"Working with RDSi is, as the saying goes, always a pleasure and never a chore.  We have worked together both locally and on an international basis, on strategic projects, NPD and creative development, and over the years they have consistently delivered to the highest of standards. From initial briefing to final debrief, their genuine skill at getting to the heart of things is evident in probing questions and robust & intelligent analysis."

Angela Morris, Planning Director, JWT

"RDSi provided a thoroughly excellent service. The analysis was sensitive and insightful, providing excellent development pointers. I would not hesitate using them again in the future."


"The Immersion Days not only provided valuable insights into our chosen target audience but enabled the whole team to move forward in understanding and, because of this collective knowledge, we were able to make a difference to our strategic thinking."

Olivia Heywood, JWT

"I would like to thank your team for the research you have carried our for National Express over the past month relating to family travel. The research has provided us with some interesting results which I am sure will help us shape any new product with substance and reasoned rationale, and that is what we required. It was very important to work with an agency who were specialist in this field and from this experience I would be happy to work with RDSi in the future if any similar projects come up."

Gavin Fable, National Express

"RDSi's clear expertise in both quantitative & qualitative research practices has proved key in ensuring our business continues to communicate effectively with the increasingly dynamic and innovative market represented by Kids."

Caroline Dukes, Jetix

Having worked with RDSi for a number of years on large global projects, the team there have provided consistently excellent research design, execution, analysis and interpretation. They have more than risen to the challenge of a particularly complex project which has demanded almost endless resources of flexibility and patience, as well as their usual high standard of proactive planning and strategic thinking- which they have delivered true to form. Their role in progressing the project to its full potential has been invaluable."

Kathryn Martinez, Unilever

"We have worked with RDSi for a number of years, primarily on new product development research. We feel that the team always delivers a first class job and are very thorough and insightful in their approach to both qualitative and quantitative methodologies. They always add creativity to their research solutions."

Tracey Scarborough, Norwich Union

"RDSi show real empathy with both the consumer and business issues that need to be solved, marrying both to provide insightful recommendations delivered in a clear, constructive way. The team show open and enquiring minds –they are really interested in your issues and the role of consumers within."

Sue Rush, Unilever

"On several occasions, we've been fortunate to leverage RDSi's expertise within the EU, relying on them for a very disciplined and action-oriented approach to our qualitative insight work. The team's ability to synthesize our intent into outcomes has gone a long way toward empowering a very tangible understanding of our highest priority consumer segments." 

David Aznavorian, Timberland

"I have always found that RDSi understand our requirements and produce rich actionable findings."

Rachel Stones, EMI Records

"RDSi have been handling one of our biggest and most important research projects for several years now and always manage it in a well thought through and highly professional way, no matter how complex or how tight the deadlines. They seem totally committed to working with us to make it the best survey it can be, offering suggestions as to how it can be improved. RDSi make us feel like a special client."

Katharine Newton, Co-operative Group

"We have worked with RDSi for the past five years and have been consistently impressed with their rigour, clarity of insight and the actionability of their findings. They have proved highly flexible in working within time and budget constraints - without compromising the quality of their output. Their work has directly informed our thinking in areas from pricing to our warranty proposition to our strategy on customer service."

Phil Tysoe, Comet

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