This grey generation were the first to experience mass consumption of consumer goods and the first (and perhaps last generation) to fully benefit from the provision of the Welfare State. With this in mind Sociologists describe the need for 'joined up thinking' a new inclusive perspective that recognises the value and significance of these years. This is a watershed generation.
We have been researching the seniors market for a number of years and have developed the understanding and empathy required to explore their particular needs as consumers.
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