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youth2 is rdsi's dialogue with the youth market
Our self funded programme of research ensures that we have a depth of understanding for this target, not only the issues and brands of the moment but importantly the different attitudes and lifestages that occur as they move from the relative comfort of home and school life into their early years in the workplace.
By taking the age break up to 30yrs we reflect that youth is an attitude more than a demographic
We have explored different formats for researching this age group to ensure that the research environment is sympathetic to how they experience the world and encounter brands. This means frequently working in friendship groups or pairs for consumers still in school with the option of standard groups up age where respondents are more confident with discussing issues with strangers
A self funded programme means that our ad hoc client projects benefit from a rich vein of textural understanding. We also run regular seminars for clients and have considerable material to draw on for immersion days, brainstorming sessions and 'Day in the Life' montages.
For more information on youth2 contact:
Toby Newall on +44 (0) 207 837 7700
Toby.Newall@rdsiresearch.com
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