Becoming a new mum means entering a new world and can certainly turn your life upside down. Through our Little ‘n’ Largeresearch our team have built the understanding and empathy required to really get to grips with this key period in consumers’ lives.

From pregnancy onwards mums can transform in terms of their consumer needs and emotional priorities. There are different attitudinal types just as with all lifestages but moderators who are on side with mums and their particular dilemmas can best understand and interpret this key lifestage.

At rdsi we have worked across many categories to achieve a good rapport with this lifestage. From pregnancy and birth onwards we have worked on:
  • reference material helping Mums to choose their antenatal care, and making decisions around breast / formula milks
  • weaning foods, infant and toddler meals and desserts
  • baby creams and toiletries
  • nappies
  • baby fashion
  • medicines
We speak regularly to professionals including midwives, health visitors, playgroup leaders, specialist retail staff as well as NCT co-ordinators.

With babies' and toddlers interests in mind we have a wealth of experience in toys and games: catalogues and in store magazines which help mums filter the information they need to make their purchase decision easier.

If you would like to know more about Little 'n' Large contact:
Laura Fitch on +44 (0) 113 243 7949
laura.fitch@rdsiresearch.co.uk

Jenni Welling on +44 (0) 20 7837 7700 jenni.welling@rdsiresearch.co.uk
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